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Showing 11-18 of 18 resources18 resources. Showing results 11 through 18.

  • PDF
    DownloadDownload pdf “Chapter 08 Predictive Modeling for Marketing Decisions”

    Chapter 08 Predictive Modeling for Marketing Decisions

    Uploaded July, 2026
  • PDF
    DownloadDownload pdf “Chapter 07 Relationship Drivers and Regression”

    Chapter 07 Relationship Drivers and Regression

    Uploaded July, 2026
  • PDF
    DownloadDownload pdf “Chapter 06 Segmentation and Targeting Analytics”

    Chapter 06 Segmentation and Targeting Analytics

    Uploaded July, 2026
  • PDF
    DownloadDownload pdf “Chapter 05 Descriptive Analytics and Customer Insights”

    Chapter 05 Descriptive Analytics and Customer Insights

    Uploaded July, 2026
  • PDF
    DownloadDownload pdf “Chapter 04 Data Preparation and Exploratory Analysis”

    Chapter 04 Data Preparation and Exploratory Analysis

    Uploaded July, 2026
  • PDF
    DownloadDownload pdf “Chapter 03 Data, Measurement, and Marketing Variables”

    Chapter 03 Data, Measurement, and Marketing Variables

    Uploaded July, 2026
  • PDF
    DownloadDownload pdf “Chapter 02 Marketing Analytics as Decision Support”

    Chapter 02 Marketing Analytics as Decision Support

    Uploaded July, 2026
  • PDF
    DownloadDownload pdf “Chapter 01 Becoming and AI-Augmented Marketing Analyst”

    Chapter 01 Becoming and AI-Augmented Marketing Analyst

    Uploaded July, 2026
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